Tuesday, June 12, 2007

Did anything get anounced at WWDC ?

Well I've been chewing on the WWDC keynote from yesterday (for those non-apple aficionado's that is the Apple World Wide Developer Conference) and I've been trying to figure out what was said that was important or new.

The thanks to Intel, was an acknowledgment of success, the Leopard features, well those were the dame as last year, iPhone, Apple TV, yup all old news. Which was really all a dénouement. Even the announcement that developers can create websites for the iPhone was self evident, and kind of depression.

Now don't get me wrong none of these things were a disappointment, but they weren't new, and thats what we expect from Steve Jobs these days, something new and awesome. I think I would have settled for an announcement of iLife and iWork, but no, none of that either.

So I'm wondering what was announced, anything? Then it came to me, and it was ever so simple and ever so subtle. That announcement is that Mac's star is rising. Mac is becoming more and more prominent in the Zeitgeist, and that has brought to light a very clear market with a very clear deficiency. Games, until now there has only been one company building games (for simultaneous release) for the Mac, and that's Blizzard. So the big announcement is not that ID, and EA are coming out with games for the Mac, but that ID and EA recognize the Mac as a growing market share among there target audience (which is not office PC users.)

So by a not so subtle endorsement, that for EA can only be built on a reasonable business case, Mac is on the rise, and that was Steve Jobs big announcement. It was not made with bravado or chest thumping, it was made by simple economics.

With that brings honest competition with consoles, and windows, and that is great for consumers.

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