Serenity fades into the Black

Why in the whole damn 'verse of god aweful shows and crap tv, did Firefly get canned!
I think that show was awesome from the get go, I just wish I had known about it when it was on TV. The characters are well acted and loveable but deep. The story intrieging, and the dialog great. Effects, filming, everything just really really novel and amazing, and yet Fox cast it off like it was nothing. Just makes you wonder. I can't wait for the movie, due out in 05, I am definitly heading out to see it opening night, because I want to tell Joss, and the Crew of Serenity that I support them and their show!